A kitchen renovation just started next door.
They'll need a plumber, an electrician, a painter, and a flooring company. It's on record. Nobody told you.
PlumbingElectricalPaintingFlooring
Contractor Growth IntelligenceKnow who needs you
Know who needs you
before they start looking.
Our proprietary intelligence engine monitors your market around the clock — finding homeowners who need your services right now. You hear from them first.
Live intelligence feed
This week · Washington County- ├──0new opportunities detected
- ├──0ownership changes
- ├──0properties flagged for aging systems
- ├──0HOT leads across 6 tradesHot
The ProblemYour next customer already needs you.
Your next customer already needs you.
They just haven't searched yet.
A family just moved into a 2003-built home.
Roof has never been replaced. HVAC is original. Dog in the yard. Half-acre lot backing up to woods. They need four trades, minimum.
RoofingHVACPest ControlFencing
A hailstorm hit three zip codes last Tuesday.
200+ homes have aging roofs with no replacement on record. Insurance claims are being filed right now. First contractor on the doorstep wins.
RoofingRestorationGutters
We connect those dots. Every day.
How it's differentThis isn't another marketing agency.
This isn't another marketing agency.
It's market intelligence.
Dimension
Typical Lead Gen
Primus
When
After they Google you
Before they know they need you
What you know
They want "a roofer"
Their roof is 23 years old, never replaced, they just bought the house, 65% equity
Competition
Shared with 3–5 other contractors
You hear first — one client per trade per market
Your investment
$200–$500 per shared lead
Flat monthly — every lead is yours
What you get
A constant pulse on every opportunity in your market.
◎
Scored & Ranked Leads
Every property scored 0–100 for YOUR trade. HOT, WARM, NURTURE. Signals, confidence, and plain-English context — not just a name and a number.
✎
Ready-to-Send Outreach
Personalized postcards, emails, and call scripts for every strong lead. We write it. You send it — or we send it for you.
⌖
Competitive Intelligence
Who's pulling permits. Which competitors are winning work. Where the gaps are in your market — and how to claim them.
✓
Proof It Works
Track which leads turned into calls, estimates, and jobs. Know your ROI every month — no guessing, no fluff.
More than intelligenceIntelligence gets you in the door.
Intelligence gets you in the door.
We help you own the room.
Finding the lead is half the battle. Primus goes further — helping you show up when they search, build the reputation that closes the deal, and prove every dollar's ROI.
01
Search Visibility
Show up when homeowners search Google and ask AI assistants for recommendations. SEO + GEO built for contractors.
02
Reputation & Reviews
Your online reputation is your first impression. We help you build it, manage it, and make it work harder.
03
Paid Campaigns
Targeted ads to the exact audiences Primus identifies. Not spray-and-pray — precision targeting backed by property intelligence.
Built into Strike and Stronghold.
See how the tiers work →Built in-house
Proprietary intelligence engine, monitoring your market daily.
20
Home service industries
24/7
Monitoring cadence
100
Score precision (0–100)
1
Client per trade per market
"I built this because I saw contractors paying $300/lead on shared platforms when the data they needed was already out there. There's a better way."
Steven Mills · Creator of Primus · Founder, Aivium Digital
Roofing score
Property in 21740
94/100
23-yr-old roofRecent hailstormNo contractor on record
HVAC score
Property in 21742
78/100
Original 2005 systemNew owner, 3 monthsHigh equity
Pest Control score
Property in 21782
88/100
Just moved inWooded half-acre lotDog on property
Your market, right now
See what's happening in your market right now.
15 minutes. Real data from your area. No pitch deck, no obligation — just your market on screen.
Guarantee · 20 qualified leads in 60 days — or you don't pay