I built Primus because the data was already there.
I watched good contractors — friends, neighbors, people running real businesses — pay $300 a pop for leads that had already been sold to three or four of their competitors. Shared leads. Cold leads. Leftovers.
Meanwhile, the signal was hiding in plain sight. Permits are public record. Property data is public record. Ownership changes, storm damage, aging systems, code violations — all of it was sitting out in the open, and nobody was connecting the dots for the contractor.
So I built Primus to do exactly that. A proprietary intelligence engine that watches the market continuously, scores every property for every trade, and tells you who needs you before they start searching. No shared leads. No bidding wars. One client per trade per market — and a Monday report in your inbox with the properties worth your phone call.
“Contractors were paying for leftovers. I wanted them to eat first.”
Built and operated by Aivium Digital.
Primus is built and operated by Aivium Digital, an AI-driven digital marketing company based in Hagerstown, MD. Aivium is the team behind the engine — the people keeping it running, the market intelligence calibrated, and every client report landing on Monday morning.
See what Primus finds in your market.
15 minutes. Real data pulled from your service area. No pitch deck — just the opportunities we surface, on screen.